Sight, sound, smell, touch, taste. The 5 senses, each one as important as the next. If you had to lose one, it would be incredibly hard to choose. Books, though static in nature, have long lent a sensorial experience through the imagination. Gifted writers have helped us disappear into other worlds, tasting exotic foods, immersing ourselves in the scents of pristine forests, or incense-laden markets. We can hear a city waking in the morning or watch as a dewdrop slides down a leaf in the rainforest. All through beautifully wrought words on a page.
One of the benefits (yes, benefits!) of well-written stories is the ability to totally disappear into another world, relieving you of this one for a while. And that solitary experience, just you and your book, is not only personal, but can also be cathartic.
We get it. We LOVE books. But there is another genre of storytelling that we adore just as much. The moving picture - film, and video. Bringing the story to life through sight and sound. The look on someone’s face, the swell of the film score, all in the service of the story.
With that in mind, it's fascinating to see how things like ASMR has become a thing. Sharing ideas in a clever, sometimes funny, often enticing way. What does ASMR stand for? Autonomous sensory meridian response. Ever heard a whisper that caused a shiver to roll down your spine? That’s ASMR. What is ASMR good for? To relax and rewind is one of the main reasons for its popularity.
We believe that storytelling is evolving. More people are using a mix of mediums to help bring ideas to life. We are huge fans of reading a traditional book. But with so many options available to create immersion, never mind AR and VR, we’ve become enamored with the idea of a new genre of book, the immersive story - marrying visuals and sound to text.