Is #BookTok Worth The Hype?

Jess Henderson

If you are in the literary world right now, likely you would have come across BookTok. But for those who might not be familiar, #BookTok is a popular hashtag used on TikTok that is dedicated to book reviews, reading-related challenges, and other creative content related to literature. It's a great way to discover new books, join online book clubs, get to know other book lovers, participate in cosplay and explore different genres. It’s also proven to be a great way for new and independent authors to find and engage with their audience and of course publishers are taking note. Even Barnes and Noble has a whole page on their website dedicated to their top BookTok recommendations. 

Although the appetite for different genres is vast, it’s the subgenre of fantasy that seems to be most prevalent on BookTok and has become increasingly popular on the platform. With the world facing its own global challenges, fantasy stories provide an escape and an outlet for readers to explore their own emotions and thoughts about the world around them. Whether it’s through recreating innovative costumes, debating the lore and magic or capturing the moment that you read the final page, fantasy has taken over BookTok and become a haven for exploration, creativity, and connection. 

So with that said, here are 3 BookTok books we think, from our own reading, are actually worth all the hype. 

  1. Six of Crows by Leigh Bardugo
  2. The Seven Husbands Of Evelyn Hugo by Taylor Jenkins Reid
  3. A Court of Thorns and Roses by Sarah J. Maas